re-imagining digital retail for uniqlo
Japanese retailer Uniqlo wanted to build an online destination that's as fun and colorful as its brick-and-mortar retail space. My team delivered sophisticated design injected with a sense of playfulness, standard best-in-class interactions like Intuitive search and user navigation, easy checkout and quirky sharable content throughout the site. The new digital platform has been extremely well-received, achieving record online sales in the US, garnering praise from press, Uniqlo fans and fashion-lovers alike.
AWARDS
ADC Awards 2013 - Interactive Gold - Website / E-Commerce Experience
One Show 2013 - Interactive Merit - User Experience Design / Visual Design
Clio Awards 2013 - Digital / Mobile Technique Gold - Graphic Design
Clio Awards 2013 - Digital / Mobile Bronze - Social Media
2013 Webby Nominations - Shopping, Best Practices, and Branded Content
“...the next generation of
the e-commerce experience.”
TEAM | Razorfish John Antoniello, Jesse Suchmann, Marcus White, Wheeler Preddy, Lian Chang, Howard Myint
ROLE | Freelance Senior Designer