QUICKBOOKS | BACKING YOU
After a long, hard day of work, you shouldn’t have to do more work. As the lead Art Director for this global campaign, I worked with an awesome team at TBWA\Chiat\Day to create and produce a series of TV spots, social pre-roll series, photography, not to mention these smarter business gifs, all about the brand purpose: championing small business owners and the self-employed with tools that do the hard work of running your business for you.
In a series of spots that cheer on real small business owners, including an electrician, personal trainer and a doggy daycare owner, Danny DeVito reminds those who work for themselves that it’s time to get what they’re owed for all the hard work they put in: more time and more money.
DANNY TEACHES QuickBOOKS
In addition, a series of instructional mini web films called ‘Danny Teaches’ allow Danny to demonstrate the ease of use of QuickBooks’ product suite (so simple, they only take 15 seconds to teach).
TEAM | TBWA\Chiat\Day Linda Knight, Kirsten Rutherford, Claire Wyckoff, Kat Urban, Josh Levion
ROLE | Freelance Senior Art Director