QUICKBOOKS | BACKING YOU

After a long, hard day of work, you shouldn’t have to do more work. This 360° campaign, which featured Danny DeVito interacting with small business owners, tells the story of how Intuit has set industry-leading standards with QuickBooks products that make managing your business a breeze. But why listen to me, when you could have a legend yell it at you?

BROADCAST (TV + PRE-ROLL)

Working with Harold Einstein and Danny, we reminded those who work for themselves it’s time to get back what they’re owed: more time and more money.

Social SHORTS: DANNY TEACHES QuickBOOKS

We made eight instructional mini web films allow Danny DeVito to demonstrate the ease of use of QuickBooks’ products with hyperbole — so simple, it only takes 15 seconds to teach. And sometimes, no time at all.

GIFS THAT KEEP ON GiVING

We partnered with Giphy to make an animated GIF series featuring Danny being delightfully weird to celebrate the benefits of being self-employed with Quickbooks. GIFs were optimized with commonly searched terms to be sure they were served up across social channels and spoke to the dreams and frustrations of owning a small business. With over 230 million views, it was one of the most successful branded GIF campaigns ever and will exist on the internet for all time (perhaps our greatest accomplishment).

TEAM  |  TBWA\Chiat\Day   Linda Knight, Kirsten Rutherford, Claire Wyckoff, Kat Urban, Josh Levion                                    
ROLE  |  ACD / Art Director