BRANDING MaVIDA HEaLTH

Mavida Health is a series-A tech startup whose aim is to rethink the wellness models around which mamas receive maternal mental health care. I have been working with them since their inception to develop a cohesive identity and a social playbook that leveraged this design system to position Mavida as a modern wellness authority for birthing folks at every stage of parenthood. My work to date has included everything from a full design audit and comprehensive brand style guide to creating social content, editorial templates for their mobile content library, print collateral, providing design oversight for web & mobile applications, event production collateral and doing lifestyle photoshoots to showcase their team.

It is extremely gratifying to lend my design expertise to a cause I believe in for an underserved population and watch this incredible company come to life. Learn more about what Mavida Health is up to by checking out this recent article about their work in Forbes.

BRAND IDENtity

My primary focus was to create a logomark and to design Mavida’s style guidelines, which would need to extend to everything from email footers to print, along with a clear aesthetic that could be translated to their website and mobile application, which recently launched.

SOCIAL

I worked with Mavida to develop social content informed by their identity, while giving them a collection of customizable templates that could be adapted flexibly across Instagram, Facebook, LinkedIn, and on their library of micro-learnings, lovingly referred to as “The MotherLoad.”

PHOTOgraphy

In addition to branding Mavida, the founders brought me in to capture all of their individual headshots and team portraits in Los Angeles. I also helped establish the overall treatment of photography and continue to help art direct their lifestyle photography.

Project in collaboration with Sarah Oreck (CEO), Emma Sugerman (COO) and others.