GOOGLE APP LAUNCH

With the Google App, you can ask any question on the go using Voice Search; suddenly a simple inquiry gives you the power to start an adventure or spark a new connection.Google wanted to drive people to use the app more in our everyday lives, we began with an exploration into the power of search by associating it with the human curiosity and the impulse to learn. To inspire people to ask questions in the moment, we kicked things off with situational banner ads, print and creative outdoor pieces woven into New York City’s landmarks that displayed Google's utility in real-world context.

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AWARDS
Webby Awards 2015 People's Voice Winner for Integrated Campaign
Webby Awards 2015 Official Honoree for Display & Banner Campaign
Featured in Fast Co's Most Innovative Companies
#1 in Adweek's Brilliant Outdoor Ads That Rocked the Real World

TEAM    72andSunny, Gavin Milner, Clare Morrisey, Dave Carlson, Noel Yeo, Dylan Berg, Shachar Aylon, Nick Marx                                       
ROLE     Freelance Creative   art direction, out of home design, writing taglines, conceptual development