TOYOTA | OLYMPICS
Toyota wants to be seen as a champion for all the ways we move: over the next decade, they've committed to developing technology that will allow people to achieve full mobility beyond the confines of a car. In my role as senior art director, I worked with Saatchi & Saatchi’s content and platform team to build a narrative around people who push toward their personal finish lines. As an Olympic and Paralympic Partner, the campaign centered on stories of para-olympians, elite athletes, men and women from ages 1 to 100, to show that with great innovation, anything is possible.
The anthemic spot dropped at the Superbowl focuses on Toyota’s evolution as a mobility brand, with longform stories of athletes who've overcome the impossible to featured throughout and beyond the 2018 Winter Olympics.
We also developed an online platform around stories of the impossible and the future of mobility-focused products. In my role I worked on the design of everything from Product Pages to Athlete Stories and a Global Navigation system for the site across devices. The ultimate aim for web (currently being developed) is for the site to be completely compliant with accessibility standards, further underscoring Toyota' commitment to Mobility For All.
TEAM | Saatchi & Saatchi LA Emily Yurko, Cody Moiseve, Jeff, Cindy Nishimara
ROLE | Freelance Creative Lead