by Heather Rosen

The making of a great compilation tape is hard to do and takes ages longer than it might seem. You gotta kick off with a killer, to grab attention. Then you got to take it up a notch, but you don’t wanna blow your wad, so then you got to cool it off a notch. There are a lot of rules.
High Fidelity

by Heather Rosen

Never eat sushi at the airport



or sleep near a train station.



Don’t ask a cab driver for theater tips.



Never buy bread from the supermarket bakery…



and don’t ask your spouse for honest feedback about how you look.



Don’t do business with a stranger who calls you at home during dinner.



Think twice before you ask your ad agency how many ads you should run.



And never eat the macadamia nuts in the mini bar.



Proximity is not a stand in for expertise.

— Seth Godin

by Heather Rosen

"Profound changes are impending in the ancient craft of the Beautiful." —Paul Valery, 1931

"Profound changes are impending in the ancient craft of the Beautiful." —Paul Valery, 1931