NIKE x CHICAGO MARATHON

The Nike Plus Effect campaign was created to bring the physical and emotional aspects of the training journey to life on a transmedia platform. We aimed to widen the Nike+ user audience in a manner that specifically targeted a marathon runner's experience while giving their fans innovative ways to show support digitally and a reason to cheer even harder. 

TEAM    R/GA   Brian Schultz, Elizabeth Valleau                                      
ROLE     Visual Designer   art direction, experiential development