Clinique was, and is, the original editorial brand; founder Carol Phillips was a Beauty Director at Vogue with a vision was to bring the best of what she did  with the professionalism of leading dermatologist, Dr. Orentreich, together. Clinique wanted to 'move beyond beauty' and was looking for a medium that would enable them to tell stories beyond traditional advertising or the in-store experience. Our team created The Wink, a cohesive digital destination where women can learn about Clinique products, but also things that are relevant in all parts of her life. We shot more than 50 pieces of original content that were converted into more than 35 languages and went live in over 120 countries in one day for the launch.