GIORGIO ARMANI | DROPS FOR LIFE
The Unicef Tap Project is an initiative to help bring safe, clean drinking water to those in need around the world. Giorgio Armani wanted to rally others to the cause with Drops for Life. As one of the visual designers on this project who collaborated on conceptual elements and layout, my team and I worked with the Tap Project to design creative that would spread the message, with executions ranging from digital projection of the site in major cities, to a New York Times takeover and a mobile gaming experience.
AWARDS
Webby Awards 2012 - Honoree - Rich Media: Business-to-Consumer
One Show Interactive - Merit - Integrated Branding / Integrated Branding Campaign - 360
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AWARDS
Webby Awards 2012 - Honoree - Rich Media: Business-to-Consumer
One Show Interactive - Merit - Integrated Branding / Integrated Branding Campaign - 360