Wise Sons Jewish Delicatessen is a San Francisco establishment dedicated to building community through traditional Jewish comfort food. They had a crystal clear vision of what they were aiming for when I worked with them to design their identity and have remained true to their brand vision, opening several pop-ups, a walkup counter at the Contemporary Jewish Museum, two successful brick & mortar restaurants and a bagelry in the Mission district.

TEAM   Wise Sons   Evan Bloom & Leo Beckerman                                       
ROLE     Art Director   branding, logo design