Jamaica Late Night
To cultivate a sense of personality behind Jamaica's typically one-note tourism campaigns to-date, we set out to capture a different side of the island. Facebook users could "flip through" irreverent content at their own pace, with topics ranging from public access infomercials to sci-fi movies and the weather update, to get a prospective glimpse into the not-so-average (channel-surfing) experience of living like a local.
TEAM FCB Gary Resch, Noah Davis, Dylan Harvey
ROLE Junior Creative art direction, conceptual creation and development