OK GOOGLE LAUNCH
With the Google App, you can ask any question on the go using Voice Search; suddenly a simple inquiry gives you the power to start an adventure or spark a new connection. To drive understanding of how the Google App allows us to learn more in our everyday lives, we began with an exploration into the power of search by associating it with human impulse and curiosity. To inspire people to ask questions in the moment, situational banner ads, print and creative outdoor pieces woven into New York City landmarks displayed Google's utility in real world context.
TEAM 72andSunny, Gavin Milner, Clare Morrisey, Dave Carlson, Noel Yeo, Dylan Berg, Shachar Aylon, Nick Marx
ROLE Freelance Creative art direction, out of home design, writing taglines, conceptual development